As an unapologetic beauty enthusiast (fine, hoarder), you'd think I'd be someone who wears a full face of makeup every day, but that's honestly not my style—who has the time? And while I do love a good full-coverage look every now and then, I prefer to save certain products—like foundation—for special occasions or for the five days each month I get a cluster of breakouts between my brows (thanks, hormones!). Which is why, when the new Milk Makeup Blur Stick came across my desk, I did a double take.
The product claims it can be used as an "invisible foundation," giving you the same benefits of the stuff without appearing visible or covering too much. Genius? I had to find out. The stick comes in one universal color and is supposed to work as a primer that helps mask large pores while imparting a smooth, matte finish. For the sake of accurate before-and after-photos, I skipped using any other face makeup with it, but—since my skin is still recovering from my holiday sugar binge—I'll use a little concealer over the stick if I need it.
Here's how I apply: Starting off with clean, moisturized skin and I rub the stick around my face. After that, I blend it with my fingers, making sure to cover my lids and cheeks since it's a good base for eye makeup, concealer, and blush. Then I wait a minute or two to let it settle into my skin and, in seconds, I look more even and my redness isn't as noticeable. After that, I go about my makeup routine as usual, which on a normal day consists of cream blush, neutral eyeshadow, brow pencil, mascara, and lipstick. Then I'm out the door and I don't have to think about it all day.
With so many celebrities opting for a natural makeup look (ahem, Kim Kardashian), I'm excited to see brands releasing innovative formulas that encourage women to improve their faces, not cover it up. The no-makeup makeup look has always been something I've wanted to nail but nothing I did ever looked effortless enough for me. Now, I've got this little $36 stick to help me out. And just in case you're into the look, we found even more natural-looking products and we uncovered the best ways to get skin that doesn't need any makeup at all.